Listening strategies for collecting qualitative data

Focus Groups

 Listening to         groups:

  • In-person Focus Groups
  • Telephone Focus Groups
  • Online Focus Groups
  • Emergent Focus Groups
  • Delphi Visioning
  • Nominal Group Technique


Listening to individuals:

  • In-Depth Interviews
  • Two-Person Interviews
  • Oral Histories
  • Stories


Writing up what they say:

  • Qualitative Data Summaries
  • Qualitative Reports
  • Qualitative Data Visualization

Susan Eliot, MSPH, CLP (Certified Listening Professional)