Making Sense of Focus Group Data
When focus groups are properly designed and executed they can generate a lot of good information. But unlike consensus-building or problem-solving groups, focus groups are not useful without the analysis and synthesis that occurs outside of the group once it is over. Continually faced with making sense of numerous pages of focus group transcripts, I’ve developed a system for transforming …
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Taking Notes vs. Recording Interviews
I used to record every interview with my digital recorder (or tape-recorder in the old days) and then painstakingly transcribe it later, word for word. But a couple of years ago I was asked to do a project that had a budget too small to pay for transcription. The client suggested that I “just take notes.” There were twenty-five, 15-minute …
Read MoreThe Perfect Spot For a Focus Group
Finding a place to hold a focus group in a small rural community
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