Recording Focus Groups
Focus groups generate a large amount of irreplaceable data. Not knowing at the time of collection which pieces will prove most valuable, it’s essential to capture them all. In this era of technology, there are several options. Knowing your resource limits, the requirements of your project, and the skill set of your co-facilitator will help you determine the best method …
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Survey or Focus Group: Which to Use When
Did your last survey produce the results you were after? Or did it generate more questions than it asked? If you were left with more questions than answers, you might consider focus groups next time in place of, or in addition to, a survey. Focus groups flesh out complex topics, clarify conflicting responses, and get at the meaning behind abbreviated …
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An Interview with David Morgan on Qualitative vs. Quantitative
In my last post of November 29 I shared my frustration at not being able to offer more than a superficial comparison of qualitative and quantitative research. I listed ten distinctions that I had discovered in a book by Robert Stake, knowing that my list was not complete or organized. The next day Dr. David Morgan, leading qualitative expert and …
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