Conducting Culturally Sensitive Focus Groups with African Americans: An Interview with Cheryl Johnson
The Internet is everywhere, connecting people and cultures until sometimes it feels like we’re one global human race. But the truth is, even within the United States, different cultural groups have distinct identities: Hispanic, African American, Native American, Asian, etc. I have designed and conducted several focus groups with these cultural groups but, not being a person of color, always …
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Focus Groups to Fotonovelas: An Interview with Ana Consuelo Matiella
I’ve previously written about using qualitative methods to tell your nonprofit’s story and using stories as an evaluation tool. Qualitative methods can also be used to generate stories for developing public health interventions. For example, a recent study used a series of focus groups with African American patients to identify individuals whose stories were developed into culturally appropriate DVD’s for …
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