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Oneyellow4redchairsThe Listening Resource Susan Eliot Listening Consultant

Recruiting Community Focus Group Participants

When big companies like Sony want to conduct a focus group for a new product, they rely on market research …

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Paraphrasing in Qualitative Interviews

Some people assume that qualitative interviewing is an easy job that almost anyone can do. But that’s not quite true. …

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Fivemultiracechildren

Cross-Cultural Qualitative Interviewing

In the ideal world, the primary language and culture of the qualitative interviewer matches that of the interviewee. But, as …

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Whirling Dervishes

Intercultural Listening

All of the listening we do is cross-cultural to some extent. No matter how well we think we know or …

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